Valorant is the leading PC game in India, as of June 2024, boasting a massive and active community within the Indian gaming ecosystem.
However, despite its popularity, the game has a low rate of new user growth.
To address this issue, Riot Games launched a global in-game event called Valorant Premiere. This event allows players from around the world to participate in regional tournaments, offering them a pathway to build an esports career.
This initiative provides esports enthusiasts with a compelling reason to try out the game.
What was my role?
In partnership with Riot Games, our objective was to educate PC gamers in India about the benefits of participating in Valorant Premiere and guide them on how to make their efforts count effectively.
My role was to create & execute a content strategy to:
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